


That doesn't mean everyone is rushing out to get their perfect bird now, however. To survey its customers on a number of questions, from how they plan to celebrate Thanksgiving, to the size of turkey customers were eyeing, to how they planned to prepare their bird - 34% planned on serving fried turkey, compared to 51% looking at roasted turkey for Thanksgiving dinner. "We conducted a survey this year and asked consumers what their Thanksgiving plans were so we had a little more information as the 'turkey experts' at the leading turkey company here in America," Behne said. Willmar-based Jennie-O Turkey Store will have a float in the annual Macy's Thanksgiving Day Parade in New York City for the second year in a row. In this image taken from video, workers in the Macy's Parade Studio put the finishing details on the head of the Jennie-O Turkey Store turkey-shaped float in 2020.

Customers can also text the word "turkey" to 73876 to reach Jennie-O customer support, or reach out through social media channels. In the event of a turkey crisis, the hotline can be reached at 1-800-TURKEYS, or are really concerned about food safety, on one hand, and they are also turning out to be almost therapists for some of the people calling in - walking them through what their options are and what they can do and how we can help them through their mini-crisis they might be having." "The hotline is really for those people who might need a little bit more help, or (who) have specific questions or who can't find their answer (online)," she said. "Our website has a great amount of resources available for our consumers, how to buy a turkey, how to brine a turkey, how to thaw a turkey, how to cook the turkey," Behne said, adding that there's even a calculator to answer the question of "How much turkey do I need if I (want to) have leftovers?", so she recommends customers look to the website in addition to the hotline. Willmar-based Jennie-O will have a float in the annual parade in New York City for the second year in a row. In this image taken from video, a worker with the Macy's Parade Studio sprinkles green glitter over a part of the Jennie-O Turkey Store float in 2020.
